The Weeknd was named a Goodwill Ambassador for the United Nations’ World Food Programme at a ceremony in Los Angeles. This recognition came six months after the chart topping artist donating $1 million to relief efforts in Ethiopia during the conflict between the nation’s government and the Tigray region. This is a cause especially close to his heart as the son of two Ethiopian parents who immigrated to Canada.
“The U.N. World Food Programme is doing urgent and important work to change and save lives on a daily basis and I feel passionately about addressing world hunger and helping people in need,” Tesfaye said in a press statement. “Our partnership is an authentic extension of all our efforts and intentions to help those in need and bring an end to suffering.”
In the past two years, Tesfaye has donated $3 million to a variety of causes, including in June 2020, when he provided $1 million in COVID-19 relief, with $500,000 going to MusiCares and $500,000 to an Ontario, Canada hospital. Two months later, Tesfaye also gave $300,000 to a fund helping those impacted by the devastating explosion in Beirut, Lebanon.
“Whether he is performing or speaking about global hunger, The Weeknd’s voice is powerful and inspiring, only matched by his dedication to helping people around the globe,” said Barron Segar, World Food Program USA President and CEO. “We are honored that he has joined our mission. He will undoubtedly inspire the next generation of humanitarians in the fight to ensure no man, woman, or child goes to bed hungry.”