Twitter has taken a substantial step towards establishing a presence in the region that will support their efforts to improve and tailor their service across Africa.
Twitter announced today that they are building a team in Ghana to establish their presence on the continent. Twitter's mission is to serve the public conversation, and the positive power of Twitter is what connects them and allows them to impact the world around us. "To truly serve the public conversation, we must be more immersed in the rich and vibrant communities that drive the conversations taking place every day across the African continent," they wrote in a company blog post today.
When I spoke with TJ Adeshola, Head of U.S. Sports Partnerships at Twitter for Amplified Voices last month, he shared his experience during a 2019 executive trip to West Africa with Twitter CEO Jack Dorsey. During their time in Nigeria and Ghana, Adeshola said the team got to "see the culture, fall in love with it, sense the infectiousness, see the pace, and it was a really special experience."
Photo: The Twitter executive team in West Africa in 2019
Adeshola also addressed how West Africa is a massive market for Twitter with respect to engagement. The objective of their trip was to identify how these markets are using the platform as "you can't really service a market without understanding the needs of that market."
They announced that they are currently seeking specialists to join several teams. Aligned with their work from home policies they will be onboarding new team members remotely so they can make an impact immediately before officially opening an office in Ghana. Full details on current job openings can be found on the Twitter Careers site. Ghana was chosen as the site of their first office in Africa because "as a champion for democracy, Ghana is a supporter of free speech, online freedom, and the Open Internet, of which Twitter is also an advocate."
President of Ghana, Nana Akufo-Addo tweeted his excitement at this news
This is a very exciting announcement and we are eager to see the growth of Twitter on the continent!