GRAMMY.com Launches New Digital Performance Series “Global Spin” To Celebrate Global Music

The GRAMMY’s are fast becoming a more inclusive institution and are beginning to really highlight sounds that are foreign to American soil. Last year, they updated their Best World Music Album category to Best Global Music Album to honor artists across the globe and this week they launched a new digital series: Global Spin, a performance series spotlighting artists from around the world. Each episode of Global Spin will feature a performance from a notable artist or group and will celebrate both the creators and their home countries.

This new series will be airing bi-weekly on Tuesdays at 10 a.m. PT/1 p.m ET on the Recording Academy’s official YouTube channel, Facebook page, Instagram page, and Twitter profile. Global Spin is the new home for global music on GRAMMY.com, where the celebration of the genre and the international artist community is the focus. With electrifying artists like Cuban singer/songwriter Eme Alfonso and Nigerian rapper Candy Bleakz confirmed for performances, Global Spin aims to keep fans of the international music community plugged into one of the most exciting lanes in all of music.

“Music is one thing that transcends borders,” Alina Vission, a Content Producer at the Recording Academy and the creator and co-producer of Global Spin, tells GRAMMY.com. “We’re excited to celebrate the global music community and take our audience on a trip around the world through music.”

“I am extremely excited to have the opportunity to help showcase global music and to shine a light on all the talented musicians across the world,” Hillary Melin, Senior Editor/Producer at the Recording Academy and one of the co-producers of the series, says of Global Spin.

Shawn Thwaites, a Project Manager in the Recording Academy’s Awards department and Genre Manager for Global Music, partly credits the international growth of global music to the new and rising wave of Afrobeats artists. Still, he notes Afrobeats and global music at large are nothing new; pioneers like Fela Kuti and boundary-pushers like Brazil’s Djavan laid the foundation for today’s scene decades ago. “It’s always been here—we’re just catching on,” Thwaites says of the global music sound.

As Afrobeats and Afropop continue to rise in the global music sphere, Thwaites also points to “the whole continent of Africa” as well as regions like Brazil, Trinidad, Barbados, Latin America, Asia, and beyond as locations with thriving music scenes to watch. “There’s so much music all over this world. Global music is truly global,” he reflects.

The debut episode of Global Spin is a focus on Dominican artist, The Change. Check it out below:

https://www.youtube.com/watch?v=rXKkPCMGJ-U

Share This Post

More To Explore