Carmelo Anthony recently demonstrated that he is capable of making powerful moves off the court in addition to the ones you are used to watching him make on the court.
Isos Capital Management founders and co-CEOs George Barrios and Michelle Wilson announced a relationship with Anthony, a 10-time NBA All-Star, to start Isos7 Sports Investments, according to a news release.
“I’m excited to build on my experiences as an athlete, entrepreneur, and investor, and move to the next level of league and team ownership opportunities globally. Stuart and I will shift our focus from Melo7 Tech Partners, where we had great success together, and partner with the team at Isos7 to leverage our deep relationships across the sports ecosystem and create value for all those involved. Our collective success will in turn further enable us to have a positive impact on underrepresented populations.” Anthony said according to the news release.
Barrios and Wilson shared their excitement about the partnership deal; “We believe sports assets will continue to benefit from global macro tailwinds and secular industry trends driving significant, predictable, and stable growth. We are thrilled to partner with Carmelo, a trailblazer for athletes in investing, business development, and philanthropy. We have a shared vision for how a new wave of diverse investors will identify global growth opportunities and impact the marketplace.”
The investment and operations teams will be under the direction of Brian Flinn, who currently serves as the Chief Marketing Officer for WWE and joined Isos Capital Management last year.
“Isos Capital has a clear mandate: invest at the cross section of content, community, and commerce, we believe there is no more valuable content than sports, no better community engagement platform than sports, and no stronger business model than sports.” Flinn added.
Anthony has been involved in several different business ventures, some of which include being a Partner at Everyware and Co-Founder & Partner at Melo7 Tech Partners.