Amplify Africa & The Africa Channel Celebrates AfriCon With a Three Day Virtual Event

Friday May 21st – Sunday May 23rd will mark the first annual AfriCon, a flagship conference brought by Amplify Africa and The Africa Channel, that brings together pop culture, music, food, innovation, activism, education and more from Africa and the Diaspora.

Amplify Africa is a leading entertainment and media company in the U.S. whose mission is to amplify Africa and the African diaspora through global community, storytelling, and digital innovation. The Africa Channel is a cable and streaming channel focused on travel, lifestyle, and culture documentaries, series and movies. Together they are bringing AfriCon 2021, a conference to showcase the excellence, culture, talent and innovation the continent and its diaspora has to offer.

Taking place from May 21st – 23rd (Friday -Sunday), this virtual multi-day event will feature virtual performances, insightful panels and Amplify Africa’s highly anticipated Afro Ball, a fashion-conscious, philanthropic event that celebrates individuals who are amplifying Africa and the diaspora by excelling in their respective professional and creative fields. During the ceremony, honorary plaques and Certificates of Recognition by the U.S. Congress are issued to selected candidates who exhibited distinction in business, entertainment, fashion and healthcare, to name a few. This year’s Afro Ball will be hosted by René Daniella and Etienne Maurice and will include musical performances by Nigerian singer and songwriter, Tekno, and Grammy-winning artist, Mannywellz and DJ Fully Focus will provide additional entertainment.

The 2021 Afro Ball honorees include Benny Bonsu (Director, Daily Content Olympic Channel); Claude Kameni (Founder, LavieCK); Crystal Adesanya (Founder and CEO, Kiira Health); Eche Emole (CEO, Afropolitan Group); Ethiopia Habtemariam (Chairman and CEO, Motown Records); Everette Taylor (Chief Marketing Officer, Artsy), Fisayo Longe (Founder, Kai Collective), Henri Pierre-Jacque (Managing Partner, Harlem Capital); May Odiakosa (Founder of Star Beer, USA); Israel Adesanya (Ultimate Fighting Championship Middleweight Champion); Jessica Nabongo (Founder, The Catch Me If You Can); Kudzi Chikumbu (Director, Creator Community at TikTok); Massah David and Miatta Johnson (Director and Co-Founders, MVD Inc); Opal Tometi (Co-Founder, Black Lives Matter; Founder, Diaspora Rising); Sharon Chuter (Founder and CEO, Uoma Beauty); Tunde Balogun (Co-Founder and President, Love Renaissance (LVRN)); and Yodit Tewolde (Attorney).

“The continuous growth of African culture generates the need for an event like AfriCon. Since the inception of Amplify Africa, Timi and I have dreamt about producing a converging event that would fill that void. We are excited to birth this event with the help of our colleagues at The Africa Channel, who are equally committed to expanding the reach of the African culture and bridging the gap between the Black diaspora and the continent. AfriCon is a representation of everything we stand for as a company and we can’t wait for you to experience it. – Dami Kujembola, CO-Founder / CEO, Amplify Africa

“We are delighted to partner with Amplify Africa on this inaugural edition of AfriCon, as this aligns with our mission to continue to connect with Africans and the diaspora through cultural conversations that matter,” said Narendra Reddy, Executive Vice President and General Manager, The Africa Channel. “We believe cultural exchanges in entertainment & media, tech, and innovation support our quest to showcase diverse content through the prism of contemporary Africa while amplifying diverse Black voices from across Africa and the diaspora.”

AfriCon will deliver programming within the following daily overviews:


  • Opening Day: Tune into The Africa Channel’s Instagram Live at 11 am PST for a virtual welcome party with live DJ sets by DJ K-Meta (Ethiopia); DJ Mike Abrantie (Ghana); DJ Rozay (Jamaica); DJ AQ (South Africa); and DJ Prince (Nigeria).
  • Round Table Conversation: Join Amplify Africa and The Africa Channel at 4 pm PST for a roundtable discussion, hosted by Prosper Africa, with industry stakeholders about the African creative economy and demystifying the role of the U.S. government in facilitating investment in Africa.


  • AfriCon Panels (9 AM PT – 5 PM PT): Tune into panel discussions on Amplify Africa’s IG Live from business executives and entrepreneurs across the entertainment, tech, fashion and sports industry.


  • AfriCon’s Afro Ball (5 PM PST): Tune into Amplify Africa’s YouTube channel for this year’s virtual red-carpet gala where Amplify Africa and The Africa Channel will present distinguished honorees with a U.S. Certificate of Recognition and an honorary plaque.

AFRICON 2021 is presented by Amplify Africa and The Africa Channel. Major sponsors include Naija Cravings, Prosper Africa and Star Beer USA.

For more information on AfriCon and the Afro Ball virtual gala, visit

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